Data helps companies take the guesswork out of decision-making. Teams can use data-driven evidence to decide which products to build, which features to add, and which growth initiatives to pursue. And, such insights-driven businesses grow at an annual rate of over 30%.
But, there’s a difference between being merely data-aware and insights-driven. Discovering insights requires finding a way to analyze data in near real-time, which is where cloud data warehouses play a vital role. As scalable repositories of data, warehouses allow businesses to find insights by storing and analyzing huge amounts of structured and semi-structured data.